9 Digital Commerce

Business to Business (B2B)

Business-to-Business (B2B) e-Commerce is a type of commerce transaction that exists between businesses, such as those involving a manufacturer and wholesaler, or a wholesaler and a retailer.

Business to Customer (B2C)

Business-to-consumer (B2C) is an Internet and electronic commerce (e-commerce) model that denotes a financial transaction or online sale between a business and consumer. B2C involves a service or product exchange from a business to a consumer, whereby merchants sell products to consumers.

Customer to Business (C2B)

Consumer to-Business  (C2B) is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposite to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.

Customer to Customer (C2C) 

Customer to Customer (C2C), sometimes known as Consumer to Consumer, E-Commerce involves electronically-facilitated transactions between individuals, often through a third party. One common example is online sites, such as Gumtree, where an individual can list an item for sale and other individuals

References  

Digital Citizenship Module Manual 2016 (First Edition: 2015)